Viewmate ios
End-to-end iOS app design
Problem
Users need to engage socially around content.
Users need to discover new shows and remember when they air
Research
2 moderated focus groups.
6 demographic/ psychographic fit interviews.
4 personas created.
50-person survey from private beta.
Localytics user analysis & app iterations, plus tutorial based on usability testing, sticking points.
Solution
Gridded channel guide (streamguide).
Social & organic discovery of trending shows.
Personal schedule- 2 weeks out (view buddies’ schedules), linked chat functonality, reminder alerts.
Created & maintained design system with libraries.
Responsible for entire UX & UI design.
Adobe Photoshop for unique deliverable assets.
Sketch for IA/ wireframing, InVision for rapid prototyping, Axure for clickable prototyping.
