Have a look at my resume.
Work Experience
UX Systems Architect, Product Designer – consultant
bb.Ice Digital
June 2013 - Present
- Bridge UX leadership, UI development, information architecture, and product systems design across mobile apps and mobile-first web.
- Contracted for products in SaaS, fintech, healthcare, retail, auto, education, & VR. Highlights:
- WordaLike, 2025. WordaLike, 2025. Designed my own web app word game & content management system to set in-game content. Launched in beta.
- Joiin, 2019. Redefined UI & visual design of mobile product ahead of successful investor presentation to secure $220k angel round.
- Rapyd, 2018. Increased conversion rate of 168% with revamp of IA & visual redesign of website and account creation portal.
- Hoverfly, 2015. Designed web interface to track & manipulate entity states of in-flight drones in an LVC Unity environment.
LEAD UX Designer
Zerofox
New York, NY
July 2021 - December 2023
- Led the design practice for an enterprise SaaS cybersecurity platform.
- Delivered systems design, UI architecture, wireframes, prototypes & maintained a Figma design system via Storybook for 9 product teams.
- Introduced generative AI capabilities with functionality that saved dedicated platform users on average 17 minutes per day.
- Designed a product that increased staff security analyst efficiency by cutting 7.8 hours of task time per week.
Senior Product Designer
Kessel Run
New York, NY
June 2019 - june 2021
- Contracted with the Air Force’s Kessel Run as senior designer on a suite of software products for the F-35 fighter jet.
- Designed two role-based access control products and a widgetized dashboard to track workflows & jet/fleet status for pilots and maintainers.
- Elevated to a design systems team architecting reusable components, interaction patterns, and standards for 50+ product teams.
- Conducted 60+ user research & usability testing exercises on-base with USAF & Navy personnel.
- Developed a junior designer through ‘pair design’ for 8 months.
Lead UX Architect
Viewmate
New york, NY
Jan 2016 - April 2018
- Architected cross-platform product workflows spanning consumer iOS and B2B SaaS scheduling tools.
- Defined IA, data-entry flows, and content-management patterns that fed live programming data into the native app.
- Designed scalable interface system for social discovery, scheduling, recommendations, and native ad units.
UX Designer
Viewmate
Mar 2015 - Jan 2016
- Researched user needs and designed UX/UI to launch an iOS MVP.
- Iterated IA, onboarding, and tutorial flows to improve conversion, using beta behavior to shape product decisions.
Education
Master of Arts in Mass Communication
University of Florida - Gainesville, FL
Aug 2012 - May 2014
- Masters’ Thesis February 2013 to May 2014 UX/UI Researcher Researched and designed UX/UI for a second-screen mobile application to better connect viewers with TV content. Methods included interviews, focus groups, personas, card sort, low-fi wireframes, prototype review. Presented to committee.
Bachelor of Science in Advertising
University of Florida - Gainesville, FL
Aug 2008 - May 2012
- Minor- Digital Arts & Science
- Varsity Gators football team member, 2010-12
- Honors College, 2008-12