Rapyd
Product landing page IA overhaul
Problem
Fintech SaaS product’s informational site confusing users.
Conversion rate stalls out at landing page
Research
Reviewed preliminary page data for user behavior patterns.
Researched industry sites to deliver comparable experience.
Solution
Devised user personas & stories.
Redefined information architecture to reflect
user needs.
Created visual story through mock-up to
demonstrate product’s benefits to users.
Licensed iconography to illustrate product
offerings.
Increased conversion rate 168%.
Increased time spent on site 62%.
