Chevy Gainesville
Location-based functionality revamp for mobile
Problem
Site lacks mobile functionality.
Need to work within constraints of dealer management system.
Research
Conducted 5 one-on-one interviews.
Created 2 mobile personas.
Solution
Redefine information architecture for mobile use.
Prominently place common menu options for mobile personas- phone numbers, map, directions,.
Place extended menu items in slide-in expandable menu.
‘Phone call’ button use increase of 115%.
‘Get Directions’ button use increase of 172%.
