Viewmate ios
End-to-end social iOS app design
Problem
2013-15
- Users need to engage socially around content.
- Users need to discover new shows and remember when they air.
Research
- 2 moderated focus groups.
- 6 demographic/ psychographic fit interviews.
- 4 personas created.
- 50-person survey from private beta.
- Localytics user analysis & app iterations, plus tutorial based on usability testing, sticking points.
Process
- Created & maintained design system with Sketch library.
- Responsible for entire UX & UI design.
- Adobe Photoshop for unique asset deliverables.
- Sketch for IA/ wireframing.
- InVision for rapid prototyping.
- Axure for clickable prototyping.
Solution
- Gridded channel guide (streamguide).
- Social & organic discovery of trending shows.
- Personal schedule- 2 weeks out (view buddies’ schedules) with reminder alerts.
- Program-linked real-time chat.
